100 NPS Tools to Consider for Customer Feedback
Net Promoter Score (NPS) is a simple customer-loyalty framework built around a familiar question: how likely is someone to recommend a company, product, or service? The calculation is straightforward, but running a useful program is not. Teams need to decide when to ask, whom to survey, how to capture follow-up feedback, and who owns the response.
That is why there is no objective best NPS tool for every business. Some teams need a dedicated customer-experience platform with closed-loop follow-up. Others need a lightweight survey in an email, a feedback prompt inside a product, or a way to route detractor responses into a support system. The 100 tools below are a research list rather than a ranking. Availability, integrations, pricing, and NPS-specific workflows should be verified during evaluation.
What to look for in an NPS tool
Before comparing products, define the job the tool must do. A recurring relationship survey for active customers has different requirements from a transactional survey sent after onboarding, a support interaction, or a purchase.
- Survey delivery: Consider email, web links, in-app prompts, SMS, and other channels used by your customers.
- Follow-up questions: The open-text “why?” response often supplies the context behind the score.
- Segmentation: Look for ways to compare cohorts such as plan type, tenure, location, product usage, or customer owner.
- Workflow routing: Decide whether low scores should create a task, alert an account owner, or enter a support queue.
- Reporting and access: Small teams may value a clear dashboard, while larger teams may need permissions, exports, and governance.
- Privacy and survey fatigue: Set sensible sampling and frequency rules before sending more surveys.
An NPS program is more useful when it connects feedback to a response process. The score is a signal; the customer’s context and the team’s follow-through determine its practical value.
Dedicated customer experience and NPS platforms
- Qualtrics
- Medallia
- InMoment
- Forsta
- Delighted
- AskNicely
- Retently
- Promoter.io
- CustomerGauge
- ChurnZero
- SatisMeter
- Survicate
- Zonka Feedback
- Simplesat
- Nicereply
- Trustmary
- SurveySensum
- Client Heartbeat
- Customer Thermometer
- Feedbackly
Survey and form builders
General-purpose survey tools can be a practical starting point when a team needs to test an NPS workflow without adopting a broader experience-management suite. Confirm whether the product supports the scoring, reminders, reporting, and integrations required for your program.
- SurveyMonkey
- Typeform
- Alchemer
- QuestionPro
- Jotform
- SurveySparrow
- Zoho Survey
- Google Forms
- Microsoft Forms
- Tally
- Formstack
- Paperform
- Fillout
- Formsite
- LimeSurvey
- SurveyPlanet
- SurveyLegend
- Crowdsignal
- CheckMarket
- Pointerpro
Product feedback and research tools
For software businesses, the moment of collection matters. Product-feedback and research tools can help teams place questions closer to the product experience, then connect comments with usability findings, feature requests, or behavioral signals. They are not all dedicated NPS products, so their survey and reporting fit deserves close review.
- Pendo
- Userpilot
- Appcues
- Userflow
- Product Fruits
- Sprig
- Hotjar
- FullStory
- Contentsquare
- Quantum Metric
- UXCam
- Maze
- UserTesting
- Lookback
- Dovetail
- Qualaroo
- Mopinion
- UserVoice
- Canny
- Productboard
Support, CRM, and service platforms
A customer’s support experience can strongly influence loyalty. Service platforms may be relevant when teams want to trigger feedback after resolved conversations or give account and support teams shared visibility into responses. A buyer should distinguish between a general satisfaction survey and a full NPS workflow.
- Zendesk
- Intercom
- HubSpot Service Hub
- Salesforce Service Cloud
- Freshdesk
- Kustomer
- Gorgias
- Help Scout
- Front
- Groove
- Gladly
- Kayako
- LiveChat
- Tidio
- Crisp
- Olark
- Genesys Cloud CX
- NICE CXone
- Verint
- Sprinklr
Reputation, community, and employee-feedback options
The final group includes reputation and research platforms, plus employee-feedback tools. Employee NPS, often called eNPS, measures a different relationship from customer NPS. It can still be valuable for a small company, but it should not be combined with customer NPS in the same reporting or decision process.
- Podium
- Birdeye
- Reputation
- ReviewTrackers
- GatherUp
- NiceJob
- ReviewPro
- Customer Alliance
- HappyOrNot
- Alida
- Fuel Cycle
- Cint
- Culture Amp
- 15Five
- Lattice
- Leapsome
- WorkTango
- Microsoft Viva Glint
- Workleap Officevibe
- 6Q
How to make a shortlist
A focused shortlist is usually more productive than a long feature comparison. Start with the systems that already hold customer identity and workflow data, such as a CRM, help desk, product analytics tool, or email platform. Then evaluate whether a dedicated NPS product would reduce manual work enough to justify another system.
For each finalist, run through a realistic scenario: send a survey to a defined customer segment, collect a score and written response, assign a follow-up, and review the results by a meaningful segment. This exercise often reveals whether the tool supports the operating rhythm a solo founder or small team can actually sustain.
Finally, treat NPS as one input rather than a verdict. Pair score trends with qualitative comments, retention signals, support themes, and product behavior. The strongest feedback programs make it easier to understand customers and act on what they say, not merely to report a number.