100 CRM Options for Realtors: A Practical Research List
There is no universal best CRM for realtors
A CRM can become the operating record for a real estate business: the place where a team tracks people, conversations, follow-up commitments, referral sources, listings, and the progress of an opportunity. But the right choice depends on how a business generates leads, who needs access, the markets it serves, and how much process it is prepared to maintain.
For that reason, a list called the 100 best CRM for realtors should not be treated as a ranking. The products below are a research list, not an endorsement or a claim that every option is equally suited to every agent. Some are built with real estate workflows in mind; others are general-purpose CRM systems that may be configured for a real estate practice. Product availability, ownership, integrations, and plans can change, so confirm current details directly with each vendor.
100 CRM options to research
- Follow Up Boss
- Lofty
- kvCORE
- BoomTown
- Sierra Interactive
- Real Geeks
- Wise Agent
- Top Producer
- Market Leader
- IXACT Contact
- CINC
- Chime
- Ylopo
- Cloze
- Realvolve
- Brivity
- MoxiEngage
- AgentLegend
- Agent CRM
- LionDesk
- REthink CRM
- TotalBrokerage
- ClientLook
- Apto
- AscendixRE
- Buildout
- SharpLaunch
- Propertybase
- BoldTrail
- Lone Wolf Relationships
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
- Freshsales
- monday CRM
- Copper
- Insightly
- Capsule CRM
- Less Annoying CRM
- Streak
- Bitrix24
- Keap
- SugarCRM
- Creatio
- Apptivo
- Zendesk Sell
- Microsoft Dynamics 365 Sales
- Oracle CX Sales
- SAP Sales Cloud
- NetSuite CRM
- Odoo CRM
- Act!
- Maximizer CRM
- Really Simple Systems CRM
- Salesmate
- Close
- Nutshell
- Bigin by Zoho CRM
- noCRM.io
- OnePageCRM
- Teamgate
- Pipeline CRM
- NetHunt CRM
- folk
- Attio
- EngageBay
- Vtiger CRM
- SuiteCRM
- EspoCRM
- YetiForce
- OroCRM
- CRMNEXT
- eWay-CRM
- Workbooks CRM
- Kylas
- LeadSquared
- Sell.Do
- Podio
- REsimpli
- DealMachine
- InvestorFuse
- REI BlackBook
- FreedomSoft
- ClientTether
- Shape CRM
- amoCRM
- Salesflare
- Ontraport
- GreenRope
- SalesBabu CRM
- ConvergeHub
- WORKetc
- OneHash CRM
- SutiCRM
- Sage CRM
- FreeAgent CRM
- GoldMine
- Commence CRM
- Infor CRM
Start with the workflow, not the feature list
CRM comparisons often begin with a long checklist. That can be useful, but a more revealing first question is simple: what should happen from the moment a new inquiry arrives until the relationship becomes a closed transaction or a long-term referral source?
Map that journey for your own operation. Include website inquiries, open-house contacts, sign calls, past clients, lenders, vendors, referrals, buyer consultations, listing presentations, transaction milestones, and post-close check-ins. Then note where the process currently stalls. A solo agent may prioritize a fast way to capture and sort leads. A small team may care more about ownership rules, visibility, reporting, and handoffs.
The most useful CRM is usually the one that makes the next responsible action clear without forcing the team to rebuild its workflow around the software.
Evaluation questions for a real estate CRM
- Contact structure: Can you represent households, co-buyers, sellers, referral partners, and vendors in a way that matches your relationships?
- Lead source and attribution: Can the business record where an inquiry came from and review the quality of that source later?
- Follow-up discipline: Does the system make tasks, reminders, and activity history easy enough to use consistently?
- Pipeline design: Can stages reflect the distinct paths of buyers, sellers, renters, investors, or commercial clients if needed?
- Data portability: What can be imported, exported, and retained if the business changes systems?
- Permissions and privacy: Can access be limited appropriately for assistants, agents, contractors, and outside partners?
- Integration fit: Does it work sensibly with the calendar, email, website, lead sources, transaction tools, and reporting tools already in use?
AI employees and CRM governance
As solo founders begin assigning recurring work to AI employees, the CRM deserves extra care. An AI teammate can be given structured work such as preparing follow-up queues, summarizing recent activity for a standup, identifying records missing a next step, or drafting internal research. Those workflows are only as dependable as the underlying data and rules.
Decide in advance which actions require human review. Clarify whether an AI employee may read contact notes, create tasks, alter records, or prepare communications. Establish naming conventions, required fields, and an audit habit before automating work at scale. Client information can be sensitive, and local privacy, brokerage, and recordkeeping obligations should shape the implementation.
Run a short, realistic test
A demonstration is rarely enough. Test a shortlist using representative records and everyday scenarios: a new internet lead, an open-house attendee, a past client referral, an active listing, and a transaction with several stakeholders. Ask the people who will use the system to complete the work without a vendor guiding each click.
Measure the practical friction: how quickly can a record be found, how obvious is the next action, how difficult is cleanup, and what happens when ownership changes? The result may be less glamorous than a large feature comparison, but it is more likely to produce a CRM that a small real estate business actually maintains.