100 Best Multi-Channel Selling Apps for Growing Businesses
Selling across several channels can expand reach, but it also adds operational complexity. These first 25 tools cover storefronts, marketplaces, social commerce, and central commerce platforms.
Shopify
Shopify lets merchants build online stores and connect sales channels, payments, inventory, and order management. It helps sellers avoid managing disconnected storefront tools by centralizing core commerce operations in one platform.
BigCommerce
BigCommerce provides ecommerce storefront software with catalog, checkout, marketplace, and social selling channel integrations. It reduces the work of maintaining separate product catalogs across a branded store and external channels.
WooCommerce
WooCommerce is a WordPress commerce plugin for selling physical, digital, subscription, and marketplace-connected products. It helps WordPress users add flexible commerce capabilities without moving their existing website to another platform.
Adobe Commerce
Adobe Commerce is an ecommerce platform for creating online stores, managing catalogs, and supporting business commerce operations. It addresses complex catalog and customer-experience requirements for businesses operating more than one sales touchpoint.
Squarespace Commerce
Squarespace Commerce enables businesses to sell products, services, subscriptions, and digital content through Squarespace websites. It helps design-focused sellers combine a polished website and a simple online storefront without separate systems.
Wix eCommerce
Wix eCommerce lets users create online stores, accept payments, manage products, and connect selected sales channels. It reduces technical setup burdens for small sellers launching a store alongside other selling destinations.
Ecwid
Ecwid adds an online store to existing websites and supports selling through social and marketplace channels. It helps businesses monetize an existing site without rebuilding it on a dedicated ecommerce platform.
Square Online
Square Online creates ecommerce sites that connect with Square payments, product catalogs, and in-person sales tools. It helps retailers synchronize online and physical sales activity through a shared Square-based commerce system.
Amazon Seller Central
Amazon Seller Central lets businesses list products, manage orders, advertise offerings, and oversee Amazon marketplace sales. It gives marketplace sellers a dedicated workspace for managing Amazon listings, fulfillment choices, and account activity.
eBay Seller Hub
eBay Seller Hub provides tools for creating listings, tracking orders, reviewing performance, and managing eBay inventory. It helps eBay merchants organize listing and order tasks that become difficult to manage individually.
Etsy Seller
Etsy Seller helps eligible merchants list handmade, vintage, and craft-supply products on the Etsy marketplace. It gives creative sellers access to marketplace tools for handling product listings, orders, and buyer communication.
Walmart Marketplace
Walmart Marketplace enables approved sellers to list products and manage marketplace orders through Walmart's seller tools. It helps merchants reach Walmart marketplace shoppers without building another consumer-facing storefront from scratch.
TikTok Shop
TikTok Shop enables eligible businesses and creators to sell products through TikTok videos, livestreams, and storefronts. It helps brands turn product discovery on short-form video into a more direct purchasing path.
Facebook Shops
Facebook Shops lets businesses display product collections and direct shoppers toward purchasing options on Facebook. It helps businesses present a browsable catalog where customers already engage with their social content.
Instagram Shopping
Instagram Shopping lets eligible businesses tag products in content and create a product-focused Instagram storefront. It reduces friction between visual product promotion and shoppers finding relevant product details on Instagram.
Faire
Faire is a wholesale marketplace where independent brands sell products to retailers through a business purchasing platform. It helps brands find retail buyers beyond their own outbound wholesale prospecting efforts.
Faire Direct
Faire Direct lets brands invite retailers to order through Faire using a dedicated brand referral link. It helps wholesale brands give existing retail relationships a streamlined digital ordering route.
Google Merchant Center
Google Merchant Center stores product data for eligible listings and shopping experiences across Google surfaces. It helps merchants submit structured product information instead of manually recreating listings for Google commerce placements.
Google Shopping
Google Shopping displays product listings from participating merchants within Google search and shopping-related experiences. It helps retailers surface products to shoppers actively searching for items rather than relying solely on website traffic.
Pinterest Shopping
Pinterest Shopping supports product catalogs, product Pins, and shopping features for eligible merchant accounts. It helps visually oriented brands connect inspirational content with product discovery on Pinterest.
Whatnot
Whatnot is a livestream shopping marketplace where sellers can auction and sell products to viewers. It helps sellers use live demonstrations and real-time audience interaction for product sales.
Poshmark
Poshmark is a social marketplace for buying and selling fashion, home goods, beauty products, and more. It gives resale sellers a specialized marketplace for listing items and connecting with interested buyers.
Mercari
Mercari is an online marketplace where individuals and businesses can list, sell, ship, and buy products. It helps casual and small-scale sellers reach buyers without operating a standalone ecommerce site.
Depop
Depop is a fashion marketplace and social shopping app focused on clothing, accessories, and resale items. It helps fashion resellers reach a community-oriented audience seeking distinctive secondhand and independent products.
Newegg Marketplace
Newegg Marketplace allows approved third-party sellers to offer products to customers shopping on Newegg. It helps electronics and technology sellers access a specialized marketplace audience beyond their own store.
Wish Merchant Dashboard
Wish Merchant Dashboard lets sellers list products, manage orders, and monitor performance on Wish. It reduces the difficulty of handling Wish listings and fulfillment from scattered seller tools.
AliExpress Seller Center
AliExpress Seller Center provides tools for merchants to publish listings, process orders, and manage storefront operations. It helps cross-border sellers centralize routine marketplace administration for their AliExpress storefronts.
Temu Seller Center
Temu Seller Center supports merchant onboarding, product listing, order management, and sales operations on Temu. It gives sellers one operational workspace for managing products and orders sold through Temu.
Shopee Seller Centre
Shopee Seller Centre enables merchants to manage product catalogs, orders, promotions, and store performance on Shopee. It helps merchants avoid manually tracking marketplace orders, inventory, and promotional activity across Shopee stores.
Lazada Seller Center
Lazada Seller Center helps merchants create listings, fulfill orders, run campaigns, and review store analytics. It simplifies daily Lazada marketplace work by grouping catalog, order, and campaign tasks together.
Rakuten Ichiba
Rakuten Ichiba is a Japanese marketplace where merchants can operate branded online storefronts and sell products. It helps businesses reach Rakuten shoppers without building a separate commerce destination from scratch.
OnBuy
OnBuy is an online marketplace where third-party sellers list products and fulfill customer orders. It offers sellers an additional marketplace channel for reaching customers beyond their own storefronts.
Wayfair Partner Home
Wayfair Partner Home lets approved suppliers manage product data, orders, and business activity with Wayfair. It helps home-goods suppliers coordinate their Wayfair catalog and order workflow in one portal.
Target Plus
Target Plus is Target's curated third-party marketplace, allowing invited partners to sell products on Target.com. It gives approved brands a route to sell through Target's online retail channel.
Reverb
Reverb is a marketplace for buying and selling new, used, and vintage musical instruments and gear. It connects music-equipment sellers with specialized buyers searching for instruments and recording equipment.
Discogs
Discogs is a music database and marketplace where sellers list vinyl, CDs, cassettes, and related releases. It helps record sellers reach collectors using detailed release data and music-specific cataloging.
StockX
StockX operates a marketplace for sneakers, apparel, collectibles, electronics, and other consumer goods. It helps sellers access buyers seeking authenticated products through a dedicated resale marketplace.
GOAT
GOAT is a marketplace for sneakers, apparel, and collectibles that connects sellers with resale buyers. It gives resale sellers a specialized channel for reaching shoppers interested in sought-after footwear.
Vinted
Vinted is a peer-to-peer marketplace where individuals sell secondhand clothing, accessories, and household items. It helps casual sellers turn unused items into listings without creating a standalone online store.
OfferUp
OfferUp is a local marketplace app for buying and selling goods with nearby buyers and sellers. It helps sellers find local customers for items that are inconvenient or expensive to ship.
Bonanza
Bonanza is an online marketplace that lets merchants create booths and sell products to online shoppers. It provides an additional selling venue for merchants seeking marketplace exposure beyond larger platforms.
Ruby Lane
Ruby Lane is an online marketplace focused on antiques, art, jewelry, vintage goods, and collectibles. It helps specialty dealers reach buyers who specifically search for vintage and collectible merchandise.
1stDibs
1stDibs is a luxury marketplace for design, art, jewelry, antiques, and high-end furniture. It connects qualified luxury sellers with buyers looking for distinctive, premium inventory online.
Chairish
Chairish is an online marketplace for vintage furniture, art, decor, and other home furnishings. It helps vintage home sellers market visually distinctive inventory to design-focused shoppers.
Cdiscount Marketplace
Cdiscount Marketplace lets third-party merchants sell products through the Cdiscount ecommerce platform in France. It helps merchants enter a French online retail channel without operating an independent local storefront.
Fnac Darty Marketplace
Fnac Darty Marketplace allows third-party sellers to offer products through Fnac and Darty's online channels. It gives merchants another route to reach shoppers in France through established retail websites.
ManoMano
ManoMano is an online marketplace focused on DIY, home improvement, gardening, and trade supplies. It helps home-improvement merchants reach customers actively searching for project-specific products and materials.
Zalando Partner Program
Zalando Partner Program enables eligible fashion brands to sell products through Zalando's ecommerce platform. It helps fashion brands access Zalando customers while managing a dedicated marketplace sales channel.
Fruugo
Fruugo is a cross-border marketplace that enables retailers to sell products to international shoppers. It helps retailers expand internationally without separately launching storefronts for every target country.
ePRICE Marketplace
ePRICE Marketplace enables third-party merchants to list and sell products through ePRICE's Italian ecommerce site. It helps sellers add an Italian retail channel while keeping marketplace catalog and order tasks organized.
Sellbrite
Sellbrite centralizes product listings, inventory, and orders across marketplaces and ecommerce storefronts. It reduces duplicate listing work by letting sellers manage multiple sales channels from one dashboard.
Linnworks
Linnworks connects inventory, order management, shipping, and marketplace integrations for ecommerce retailers. It helps teams avoid overselling by synchronizing stock and order information across connected channels.
ChannelEngine
ChannelEngine helps brands connect product catalogs, orders, and inventory with online marketplaces. It simplifies marketplace expansion by reducing manual catalog updates and order handling between systems.
CedCommerce
CedCommerce provides integrations that connect ecommerce stores with marketplaces, social channels, and advertising platforms. It helps merchants publish and synchronize listings without rebuilding product data for every channel.
LitCommerce
LitCommerce syncs listings, inventory, pricing, and orders between online stores and sales marketplaces. It prevents inventory mismatches by updating product quantities across connected selling accounts.
Veeqo
Veeqo combines multichannel order management, inventory controls, and shipping workflows for online sellers. It helps sellers process marketplace and store orders without switching between separate fulfillment dashboards.
Zoho Inventory
Zoho Inventory manages stock, orders, warehouses, shipping, and integrations with selected ecommerce channels. It gives small teams a centralized way to track inventory across sales and fulfillment operations.
Ordoro
Ordoro provides order management, shipping, inventory, and dropshipping tools for ecommerce merchants. It streamlines fulfillment by bringing orders from multiple stores and marketplaces into one workflow.
Sellercloud
Sellercloud offers multichannel inventory, order, purchasing, and fulfillment management for ecommerce businesses. It helps growing sellers coordinate complex operations when orders arrive from many connected channels.
Brightpearl
Brightpearl by Sage provides retail operations software for orders, inventory, fulfillment, and accounting workflows. It reduces operational fragmentation by connecting back-office processes with multichannel retail sales data.
Cin7 Core
Cin7 Core manages inventory, purchasing, production, sales orders, and ecommerce channel integrations. It helps product businesses maintain clearer stock records while selling through several online channels.
Extensiv Order Manager
Extensiv Order Manager centralizes ecommerce orders, inventory, listings, and fulfillment activity across channels. It helps merchants reduce repetitive order processing when managing many marketplace and storefront connections.
Shoppingfeed
Shoppingfeed distributes product catalogs to marketplaces, comparison engines, and advertising channels from one platform. It eases feed management by transforming catalog data for different channel requirements in one place.
Channable
Channable creates product feeds, marketplace listings, and campaign data exports using configurable rules. It helps marketers control inconsistent product data before it reaches shopping channels and marketplaces.
DataFeedWatch
DataFeedWatch optimizes and exports product feeds for shopping engines, marketplaces, and advertising platforms. It helps sellers fix incomplete or poorly formatted product feeds without altering their store catalog.
GoDataFeed
GoDataFeed transforms ecommerce product data into feeds for marketplaces, shopping channels, and advertising platforms. It reduces channel-specific formatting work by mapping a single catalog to multiple feed requirements.
Feedonomics
Feedonomics manages, optimizes, and distributes product data feeds across commerce and advertising destinations. It helps larger merchants maintain accurate product information across numerous retailer and marketing channels.
Lengow
Lengow helps merchants manage product catalogs, marketplace listings, advertising feeds, and order workflows. It supports international channel selling by centralizing catalog distribution and marketplace order handling.
Productsup
Productsup provides product-to-consumer management tools for organizing and distributing product information across touchpoints. It helps teams govern changing product data before sharing it with retailers, marketplaces, and campaigns.
SkuVault Core
SkuVault Core provides warehouse inventory management, barcode scanning, picking, and ecommerce integrations. It helps fulfillment teams improve stock accuracy when warehouse inventory serves multiple selling channels.
Finale Inventory
Finale Inventory manages inventory, purchasing, warehouse operations, and sales-channel order synchronization. It helps sellers avoid stockouts by coordinating purchasing and available inventory across connected channels.
Trunk
Trunk synchronizes inventory quantities between connected ecommerce stores, marketplaces, and point-of-sale systems. It addresses overselling risk by keeping shared stock levels aligned as sales occur anywhere.
Craftybase
Craftybase tracks inventory, materials, production costs, and bookkeeping for handmade product businesses. It helps makers understand item costs while selling handmade goods through multiple storefronts and marketplaces.
Easyship
Easyship provides shipping rates, labels, tracking, customs documents, and carrier options for ecommerce orders. It helps sellers compare shipping choices and fulfill orders from different channels more efficiently.
ShipStation
ShipStation imports orders from selling channels and supports shipping labels, automation, and tracking. It reduces fulfillment bottlenecks by consolidating shipping tasks for marketplace and store orders.
Shippo
Shippo provides shipping software that compares carrier rates, creates labels, and tracks orders from connected sales channels. It helps sellers avoid manually checking carrier sites by centralizing label purchasing and shipment tracking.
Pirate Ship
Pirate Ship lets merchants buy discounted postage labels and manage package shipments through an online dashboard. It reduces the hassle of purchasing postage individually by organizing labels and tracking in one place.
ShippingEasy
ShippingEasy combines shipping-label creation, order management, inventory tools, and customer marketing features for online sellers. It helps merchants manage fulfillment and follow-up marketing without switching between separate operational tools.
ShipHero
ShipHero offers warehouse management and shipping software for brands, retailers, and third-party fulfillment operations. It addresses warehouse picking and fulfillment complexity by coordinating inventory, packing, and carrier-label workflows.
EasyPost
EasyPost provides shipping APIs for purchasing labels, tracking packages, verifying addresses, and managing carrier integrations. It helps technical teams avoid building individual carrier connections by providing a unified shipping integration layer.
Rithum
Rithum provides marketplace and retail commerce technology for managing product listings, orders, and fulfillment connections. It helps brands handle retailer and marketplace relationships without maintaining separate workflows for every channel.
CommerceHub
CommerceHub connects brands, retailers, and marketplaces for drop-ship fulfillment, product content, and order management. It reduces operational friction in retail partnerships by standardizing order and fulfillment data exchanges.
Mirakl Connect
Mirakl Connect helps sellers connect with marketplace operators using Mirakl's marketplace platform and partner network. It helps businesses find and join compatible marketplaces without navigating each operator's onboarding process alone.
Webgility
Webgility automates ecommerce accounting by syncing sales, fees, inventory, and payouts with accounting software. It reduces manual bookkeeping by translating marketplace and store transactions into organized accounting records.
A2X
A2X summarizes ecommerce marketplace transactions and posts reconciled sales data into supported accounting platforms. It helps sellers reconcile marketplace deposits by separating sales, fees, taxes, and refunds accurately.
Avalara AvaTax
Avalara AvaTax calculates sales tax using transaction details, product taxability rules, and jurisdictional information. It helps merchants address changing tax obligations by automating tax calculations across selling locations.
SPS Commerce
SPS Commerce provides electronic data interchange tools for exchanging orders, invoices, inventory, and shipping documents. It helps suppliers meet retailer data requirements without manually entering documents into multiple portals.
NuORDER
NuORDER is a B2B commerce platform for wholesale catalogs, buyer ordering, assortments, and sales operations. It helps wholesale teams replace static line sheets with digital catalogs and structured buyer orders.
CommentSold
CommentSold supports live and social commerce selling with inventory management, checkout tools, and mobile storefronts. It helps social sellers turn comments and live interactions into organized orders and payments.
Lightspeed Retail
Lightspeed Retail provides point-of-sale, inventory, customer, and ecommerce management tools for retailers. It helps retailers keep store and online inventory aligned instead of updating stock separately.
Clover
Clover provides point-of-sale hardware and software for payments, orders, inventory, and business management. It helps merchants consolidate in-person payment processing and daily operations within a connected system.
Shopware
Shopware is an ecommerce platform for building online stores, managing products, and supporting multiple sales channels. It helps merchants customize commerce experiences without relying solely on rigid storefront templates.
PrestaShop
PrestaShop is an open-source ecommerce platform for creating online stores, managing catalogs, and processing orders. It helps businesses control their storefront software and extensions without being locked into a hosted platform.
OpenCart
OpenCart is an open-source shopping cart platform with product management, extensions, and multi-store capabilities. It helps merchants operate multiple storefronts from one administration area rather than separate installations.
Shift4Shop
Shift4Shop provides hosted ecommerce software with storefront design, product management, payments, and marketing tools. It helps small retailers launch online stores without assembling separate hosting, cart, and payment services.
Jumpseller
Jumpseller is an ecommerce platform for creating online stores, managing products, accepting payments, and selling socially. It helps small businesses establish digital sales channels without requiring extensive technical store-building skills.
CS-Cart
CS-Cart offers ecommerce software for online stores and multi-vendor marketplaces with configurable seller management. It helps operators build marketplaces by providing tools for vendors, commissions, catalogs, and orders.
Odoo
Odoo provides integrated business applications for ecommerce, inventory, sales, accounting, customer relations, and operations. It helps growing teams reduce disconnected systems by linking commerce data with back-office workflows.
ERPNext
ERPNext is open-source business software covering ecommerce, inventory, accounting, customer management, and order processing. It helps businesses coordinate sales and operational records without maintaining separate spreadsheets and applications.
Salesforce Commerce Cloud
Salesforce Commerce Cloud helps brands manage digital storefronts, product catalogs, promotions, and customer commerce experiences. It helps larger commerce teams coordinate personalized digital selling across storefronts and connected customer data.
The right channel mix depends on a business’s products, customers, operational capacity, and fulfillment model. Start with channels your team can support consistently, then add integrations as demand grows.