100 Best Heatmap Apps for Understanding User Behavior
Heatmaps turn behavioral data into visual evidence, helping small teams identify friction without relying solely on assumptions.
Hotjar
Hotjar provides website heatmaps, session recordings, surveys, and feedback tools for studying visitor behavior. It helps teams find confusing page elements by visualizing clicks, scrolling depth, and repeated visitor actions.
Microsoft Clarity
Microsoft Clarity offers free website heatmaps and session recordings that reveal how visitors use pages. It helps founders spot dead clicks, excessive scrolling, and frustrating interactions without manually reviewing every session.
Crazy Egg
Crazy Egg creates click, scroll, and confetti heatmaps alongside recordings and website testing features. It helps marketers understand which page sections attract attention before changing layouts or calls to action.
FullStory
FullStory captures digital experience data through session replay, search, analytics, and interaction visualizations. It helps product teams investigate user-reported problems by reconstructing the actions leading to friction.
Contentsquare
Contentsquare analyzes digital journeys with heatmaps, session replay, journey analysis, and experience metrics. It helps teams locate conversion barriers across complex websites and apps using behavioral evidence.
Mouseflow
Mouseflow supplies website heatmaps, recordings, funnel analysis, form analytics, and user feedback tools. It helps teams identify abandoned forms and overlooked content that may be weakening conversions.
Lucky Orange
Lucky Orange combines dynamic heatmaps, session recordings, surveys, chat, and conversion funnel analytics. It helps ecommerce operators see where shoppers hesitate, exit, or encounter problems during checkout.
Smartlook
Smartlook provides session recordings, event tracking, heatmaps, and funnels for web and mobile products. It helps product teams connect aggregate drop-off patterns with the real interactions behind them.
VWO Insights
VWO Insights offers heatmaps, session recordings, surveys, funnels, and on-page behavior analysis. It helps experimentation teams form stronger optimization hypotheses from observed visitor behavior and feedback.
Inspectlet
Inspectlet records website sessions and generates heatmaps for clicks, scrolling, mouse movement, and attention. It helps teams diagnose why visitors abandon pages by showing their navigation patterns in context.
Ptengine
Ptengine delivers website heatmaps, conversion funnels, audience segmentation, and behavior-focused analytics dashboards. It helps marketers compare how different visitor segments engage with important landing page elements.
Zoho PageSense
Zoho PageSense includes heatmaps, recordings, polls, funnel analysis, and website experimentation capabilities. It helps small teams prioritize website improvements by exposing underused links and confusing paths.
Plerdy
Plerdy combines website heatmaps, session recordings, SEO checks, popups, and conversion optimization tools. It helps lean marketing teams find usability issues while reviewing engagement and on-page SEO signals.
Attention Insight
Attention Insight uses predictive AI analysis to create attention heatmaps from website or design screenshots. It helps designers assess visual hierarchy early when live traffic data is unavailable.
UXtweak
UXtweak supports usability testing, card sorting, session recordings, website heatmaps, and participant surveys. It helps researchers combine behavioral heatmaps with moderated or unmoderated usability study findings.
Heatmap.com
Heatmap.com provides website heatmaps, session recordings, funnels, and analytics focused on ecommerce behavior. It helps online stores connect shopper interactions with conversion outcomes and merchandising decisions.
CUX
CUX offers session replay, heatmaps, funnels, surveys, and behavioral analytics for digital products. It helps product teams uncover interface friction that conventional traffic reports cannot clearly explain.
LiveSession
LiveSession records user sessions and provides heatmaps, event tracking, search, and user segmentation. It helps support and product teams quickly investigate reported issues using contextual interaction evidence.
Matomo Heatmap
Matomo Heatmap adds click, scroll, and movement visualizations to Matomo's web analytics platform. It helps privacy-conscious organizations analyze page engagement while retaining control over analytics infrastructure.
Yandex Metrica
Yandex Metrica provides web analytics with session replay, click maps, scroll maps, and form analysis. It helps site owners identify pages where visitor behavior differs from intended navigation journeys.
PostHog
PostHog offers product analytics, session replay, feature flags, experiments, and web heatmap capabilities. It helps product-led teams connect interaction patterns with events, funnels, experiments, and feature releases.
Quantum Metric
Quantum Metric provides digital experience analytics, session replay, journey analysis, and interaction insights. It helps teams find revenue-impacting digital friction across customer journeys and prioritize remediation work.
Glassbox
Glassbox captures digital interactions for session replay, journey analysis, experience analytics, and compliance review. It helps organizations investigate customer struggle while maintaining detailed records of digital interactions.
UXCam
UXCam analyzes mobile app behavior with session replay, touch heatmaps, screen flows, and event analytics. It helps mobile teams see where users tap unsuccessfully or abandon important in-app flows.
Freshmarketer
Freshmarketer includes website heatmaps, session recordings, form analytics, A/B testing, and conversion optimization tools. It helps marketing teams discover friction on campaign pages before investing further in traffic acquisition.
FigPii
FigPii records visitor behavior and provides click, scroll, and attention heatmaps for websites. It helps teams identify overlooked page elements when standard analytics cannot explain weak conversions.
Heatmaply
Heatmaply visualizes website clicks, scrolling, mouse movement, and visitor sessions across individual pages. It helps marketers spot friction in landing-page layouts without relying solely on aggregate conversion metrics.
Clicky
Clicky is a web analytics platform that includes on-site heatmaps for examining visitor click activity. It helps site owners understand which links and interface areas attract attention from real visitors.
Open Web Analytics
Open Web Analytics is open-source web analytics software with clickstream tracking and click heatmap reporting. It helps privacy-conscious teams inspect page interactions while retaining control over their analytics deployment.
Userpilot
Userpilot analyzes in-app product usage and offers heatmaps for clicks, hovers, and feature engagement. It helps product teams find underused interface features and prioritize improvements using behavioral evidence.
UserGuiding
UserGuiding provides product adoption tools, including heatmaps that track interactions within web applications. It helps SaaS teams discover where users struggle or ignore important onboarding interface elements.
Product Fruits
Product Fruits supplies user onboarding tools and product analytics, including heatmaps for in-app interactions. It helps teams refine guidance by revealing which screens and controls receive user attention.
Medallia Digital Suite
Medallia Digital Suite analyzes digital customer behavior using journey analytics, session replay, and heatmaps. It helps experience teams locate digital journey friction that may be hidden in broad survey feedback.
Adobe Analytics
Adobe Analytics includes Activity Map, which visualizes link activity and engagement across website pages. It helps analysts assess which page links receive engagement without manually reviewing every navigation element.
Tableau
Tableau creates interactive heatmaps from business data, including geographic, matrix, and density visualizations. It helps teams detect patterns across large datasets that are difficult to recognize in tables.
Microsoft Power BI
Microsoft Power BI builds dashboards with heatmap-style conditional formatting and geographic density visualizations. It helps operators quickly identify performance outliers across regions, periods, categories, or operational teams.
Google Maps
Google Maps supports heatmap layers that display the density of geographic data points. It helps teams understand where location-based activity clusters rather than reviewing long coordinate lists.
ArcGIS Online
ArcGIS Online creates geographic heat maps to show concentrations of points across mapped areas. It helps planners identify location hotspots for incidents, customers, assets, or service demand.
QGIS
QGIS is open-source geographic information software with heatmap rendering for point-based spatial data. It helps analysts map geographic concentration patterns without requiring proprietary GIS software licenses.
Mapbox Studio
Mapbox Studio lets teams style custom maps with heatmap layers based on geographic datasets. It helps developers present dense location data clearly inside branded maps and digital products.
kepler.gl
kepler.gl is a browser-based geospatial analysis tool that creates interactive heatmaps from location data. It helps analysts explore large spatial datasets visually without building custom mapping interfaces first.
Looker Studio
Looker Studio builds shareable reports using Google data sources, maps, and color-scaled data tables. It helps small teams turn connected reporting data into readable visual summaries for stakeholders.
Flourish
Flourish creates embeddable data visualizations, including heatmaps for comparing values across two dimensions. It helps publishers and teams communicate dense comparative data without forcing readers through spreadsheets.
Datawrapper
Datawrapper creates responsive charts and tables, including heatmaps for matrix-style data comparisons. It helps teams publish understandable data graphics without extensive design or coding expertise.
Plotly Chart Studio
Plotly Chart Studio creates interactive charts, including heatmaps for numerical matrices and scientific datasets. It helps researchers and analysts explore relationships among many variables in a compact visual format.
Apache Superset
Apache Superset is an open-source business intelligence platform that supports heatmap visualizations and dashboards. It helps data teams share query-driven visual analysis without developing custom reporting applications.
Grafana
Grafana visualizes operational data with heatmap panels that show distributions changing over time. It helps engineering teams detect latency, volume, or performance anomalies within high-cardinality monitoring data.
Kibana
Kibana visualizes Elasticsearch data with heatmap charts and map layers for exploratory analysis. It helps operations teams find unusual event concentrations across time, systems, and geographic locations.
Microsoft Excel
Microsoft Excel uses conditional-format color scales to create spreadsheet heatmaps from tabular values. It helps small teams highlight high and low values quickly without adopting specialized analytics software.
Google Sheets
Google Sheets applies color-scale conditional formatting to turn shared spreadsheets into simple heatmaps. It helps distributed teams spot trends in collaborative data tables while working in a browser.
Flowpoint.ai
Flowpoint.ai combines website journey analytics with heatmaps, recordings, and funnels to reveal visitor behavior. It helps founders identify pages where visitors hesitate or abandon before completing important actions.
TruConversion
TruConversion provides heatmaps, session recordings, funnel analysis, and form analytics for website conversion research. It helps teams locate confusing page elements and form fields that reduce completed conversions.
Heatmap.me
Heatmap.me generates real-time click heatmaps that show which website elements attract visitor attention. It helps site owners spot overlooked calls to action and unexpectedly popular interface elements.
MockingFish
MockingFish offers click heatmaps, scroll maps, session recordings, and feedback tools for websites. It helps product teams understand how real visitors navigate pages instead of relying on assumptions.
UXWizz
UXWizz is self-hosted web analytics software with visitor recordings, heatmaps, funnels, and event tracking. It helps privacy-conscious teams study on-site behavior while retaining control over analytics data.
Visitor Analytics
Visitor Analytics combines website statistics with heatmaps, session recordings, conversion funnels, and survey tools. It helps small businesses connect traffic patterns with the specific interactions affecting website performance.
WatchThemLive
WatchThemLive provides website heatmaps, session recordings, funnel tracking, and error monitoring tools. It helps teams find usability issues by showing where visitors click, scroll, and leave.
Maze
Maze supports prototype testing and research studies, including heatmaps that visualize participant clicks. It helps product designers validate interface choices before engineering resources are committed.
Lyssna
Lyssna runs usability research and click tests that produce visual maps of participant responses. It helps teams learn whether users notice intended controls and content within designs.
Useberry
Useberry lets teams test prototypes and collect click heatmaps, task results, and participant feedback. It helps designers identify navigation problems in prototypes before launching a finished product.
Optimal Workshop
Optimal Workshop provides research tools for information architecture, including first-click tests with heatmap results. It helps teams discover whether users can find the right starting point for key tasks.
UserZoom
UserZoom supports UX research through usability testing, surveys, and visual analysis of participant interactions. It helps larger research teams consolidate evidence about where tested experiences create user friction.
CARTO
CARTO is a cloud mapping platform for analyzing location data and creating density-based map visualizations. It helps businesses reveal geographic concentrations that are difficult to see in spreadsheets.
ArcGIS Pro
ArcGIS Pro is desktop GIS software for spatial analysis, cartography, and creating density heatmaps. It helps analysts turn large location datasets into maps that expose geographic patterns.
Google Earth Engine
Google Earth Engine processes geospatial data at scale for environmental analysis and map visualizations. It helps researchers analyze extensive satellite and geographic datasets without managing local processing infrastructure.
Maptitude
Maptitude is mapping and geographic analysis software that can create heatmaps, territories, and demographic maps. It helps organizations plan locations and territories using the geographic distribution of customers or assets.
MapInfo Pro
MapInfo Pro provides desktop mapping, spatial analysis, geocoding, and thematic visualization capabilities. It helps analysts combine business records with location context to investigate regional performance differences.
Mapline
Mapline maps business data to visualize territories, routes, customer locations, and geographic concentrations. It helps operations teams understand where customers and field activities cluster geographically.
eSpatial
eSpatial is territory management and mapping software with tools for geographic analysis and heatmaps. It helps sales leaders balance territories using customer density and location-based opportunity data.
Qlik Sense
Qlik Sense is a business intelligence platform that builds interactive dashboards and geographic heatmap visualizations. It helps decision-makers explore relationships across datasets without manually assembling recurring reports.
Spotfire
Spotfire is an analytics platform for interactive data exploration, dashboards, and location-based visualizations. It helps analysts uncover patterns and outliers within complex operational and geographic data.
Domo
Domo is a cloud business intelligence platform that creates dashboards, maps, and heatmap-style visualizations. It helps teams monitor dispersed business metrics from connected data sources in one workspace.
SAS Visual Analytics
SAS Visual Analytics provides data preparation, interactive reporting, and visual exploration including heatmap charts. It helps analysts communicate complex data relationships through accessible visual reports and dashboards.
JMP
JMP is statistical analysis software that creates interactive graphs, including heatmaps for exploring data relationships. It helps researchers detect correlations, clusters, and unusual values across multidimensional datasets.
KNIME Analytics Platform
KNIME Analytics Platform is a visual workflow tool for data analysis, modeling, and heatmap visualizations. It helps analysts combine and transform disparate data sources through repeatable visual workflows.
Pendo
Pendo analyzes product usage and provides page heatmaps showing where users click and interact. It helps product teams identify overlooked interface elements without manually reviewing individual user sessions.
LogRocket
LogRocket captures user sessions and aggregates interactions into heatmaps for web application behavior analysis. It helps engineering teams locate confusing clicks and scrolling patterns behind reported user issues.
Heap
Heap automatically captures digital interactions and offers heatmaps to examine engagement across product pages. It helps analysts investigate user behavior retrospectively without defining every event before data collection.
Usermaven
Usermaven provides website analytics, session recordings, and heatmaps for understanding visitor activity and conversion paths. It helps marketers see which page areas attract attention when campaign traffic fails to convert.
WebMaxy Analyzer
WebMaxy Analyzer supplies visitor recordings, click heatmaps, scroll maps, and website behavior analytics. It helps website owners uncover navigation friction that conventional traffic reports do not explain.
HumCommerce
HumCommerce records visitor sessions and generates click, move, and scroll heatmaps for ecommerce websites. It helps store operators find product-page distractions and checkout obstacles affecting completed purchases.
ArcGIS Insights
ArcGIS Insights combines location data, analysis tools, maps, and charts for interactive spatial exploration. It helps teams investigate geographic concentrations without assembling separate mapping and analytical workflows.
GeoDa
GeoDa is desktop software for spatial data analysis, cluster detection, and thematic geographic visualization. It helps researchers examine localized patterns and spatial relationships that spreadsheets can obscure.
GRASS GIS
GRASS GIS performs geospatial processing, including raster analysis and kernel-density surface generation. It helps geospatial analysts turn scattered point observations into interpretable density surfaces.
SAGA GIS
SAGA GIS provides geoscientific analysis tools for terrain modeling, raster processing, and spatial interpolation. It helps analysts model geographic intensity patterns when raw location points are difficult to interpret.
gvSIG
gvSIG is an open-source geographic information system for viewing, editing, and analyzing spatial data. It helps organizations map operational locations and analyze geographic patterns without proprietary GIS dependence.
Global Mapper
Global Mapper processes spatial datasets, builds terrain models, and creates thematic maps and density grids. It helps mapping teams visualize concentrated observations across large, complex geographic datasets.
Manifold GIS
Manifold GIS manages spatial data and supports analytical queries, thematic mapping, and geospatial visualization. It helps analysts combine varied geographic datasets when location patterns span multiple sources.
FME Form
FME Form automates spatial data transformation and prepares location datasets for mapping and analysis. It helps teams resolve incompatible geospatial formats before creating reliable density or heatmap visualizations.
MapTiler Cloud
MapTiler Cloud publishes custom maps and supports styled vector tiles for web-based geographic visualization. It helps developers present location intensity clearly without building a map-tile infrastructure from scratch.
MapLibre GL JS
MapLibre GL JS is a web mapping library that renders interactive maps, including heatmap layers. It helps developers add performant location-density views to web applications using open-source mapping tools.
OpenLayers
OpenLayers is a web mapping library supporting interactive maps, geographic data layers, and heatmap rendering. It helps developers display dense point datasets without overwhelming users with overlapping map markers.
deck.gl
deck.gl is a WebGL visualization framework with heatmap layers for large-scale geospatial data. It helps data teams explore millions of location records while maintaining smooth interactive map performance.
Leaflet.heat
Leaflet.heat is a Leaflet plugin that draws lightweight heatmap overlays from geographic point data. It helps web developers communicate location concentration using simple map overlays instead of marker clusters.
Highcharts
Highcharts creates interactive charts, including heatmaps that visualize values across two categorical dimensions. It helps teams spot high and low value combinations that are hard to detect in tables.
Apache ECharts
Apache ECharts is a charting library that supports interactive heatmaps, maps, dashboards, and custom visuals. It helps developers build flexible data-density views when standard chart types hide relationships between variables.
amCharts
amCharts provides JavaScript charting components, including heatmaps and geographic maps with interactive tooltips. It helps product teams embed readable intensity visualizations without developing chart interactions from scratch.
AnyChart
AnyChart is a JavaScript visualization library offering heat maps, geographic maps, and business charts. It helps organizations turn matrix-style datasets into visual patterns for faster operational review.
FusionCharts
FusionCharts provides embeddable chart components, including heat maps for visualizing comparative data intensity. It helps dashboard builders reveal concentration across categories without requiring users to scan dense tables.
D3.js
D3.js is a JavaScript library for building custom, data-driven heatmaps and interactive visualizations. It helps developers create specialized heatmaps when packaged chart tools cannot match required interactions.
The right heatmap app depends on your product surface, privacy requirements, research workflow, and existing analytics stack.